Top 5 Business Apps on iOS in Colombia: Q1 2024 Performance

In the first quarter of 2024, the top 5 business apps on iOS in Colombia—Microsoft Teams, Zoom Workplace, WhatsApp Business, LinkedIn: Network & Job Finder, and Computrabajo—demonstrated diverse performance trends. Here’s a closer look at their metrics.

Microsoft Teams saw significant growth in weekly downloads, starting at 4.3K in early January and peaking at 19.1K in early February. However, downloads dropped sharply to 4.3K by the end of March. Active users also showed a notable increase, reaching a high of 165K in mid-March before falling to 97K by the end of the quarter.

Zoom Workplace experienced a steady rise in weekly revenue, peaking at $1.7K in the final week of March. Downloads were highest at 11.2K in early February but decreased to 5.6K by the end of the quarter. Active users peaked at 38.9K in mid-March, then dropped to 20.5K by the quarter's end.

WhatsApp Business maintained a relatively stable download rate, averaging around 9K weekly, with a slight dip to 7.5K in the last week of March. The app's active users hovered around 100K throughout the quarter, peaking at 104K in mid-March. Revenue began to show in March, reaching $283 in the last week.

LinkedIn: Network & Job Finder displayed a consistent revenue stream, peaking at $22.2K in late February. Weekly downloads remained steady, averaging around 7K, but saw a decline to 5.2K in the last week of March. Active users fluctuated slightly, stabilizing around 47K by the end of the quarter.

Lastly, Computrabajo showed a gradual decline in weekly downloads, from 6.2K in early January to 3.5K by the end of March. Active users remained relatively stable, averaging around 42K throughout the quarter.

These insights highlight the dynamic nature of the business app market in Colombia. For more detailed analysis and data, visit Sensor Tower.